Now inviting pilot photographers & educators
Build aphotographyschool thatteaches like you do.
Create and sell photography journeys with AI teachers shaped by your expertise and teaching style. Give every student personalised guidance, feedback on their work, and an experience that remembers their progress and what they need next.
AI TeacherElio Mercer“That diagonal fence line pulls the eye straight to the one living thing in frame, exactly where it should go. Watch the graffiti competing with it though; drop your angle slightly and let 'RECLAIM' echo the plant instead of shouting over it.”
Turn what you know into a photography school that keeps teaching.
Bring your photography, teaching material and way of working. New Photo Schools helps you shape it into a branded school where students can learn, ask questions, practise and receive personalised feedback.
Build your school
Add your identity, story and journeys. Start from scratch or bring the material you already teach with.
Shape your teacher
Give your AI teacher your knowledge, voice and approach to photography, so the guidance reflects the way you teach.
Open the doors
Publish your school, welcome students and sell journeys. Your teacher supports each student throughout their learning.
See how your knowledge becomes a working photography school.
Explore how it worksMore than course content
A library of videos does not teach.
At New Photo Schools, students don’t just watch lessons and collect completion ticks. They discuss ideas, submit work, reflect on their choices and receive guidance that responds to their progress.
New Photo Schools adds guidance, memory and a learning experience that grows with every student.
Pilot
Start small. See how it works for you.
Ada’s advice: start with one small group before deciding how far you want to take it.
You don’t need a new business plan or a finished catalogue of courses. Bring one journey, invite a handful of students and see how the school fits around the way you already teach.
Watch how students use it, notice what works, learn what you’d change, and decide what comes next from there.
— Ada Whitfield
€10/ month
Feedback
Before judging the photograph, the teacher understands the photographer.
A student can submit their work and explain what they were trying to create. Their AI teacher asks questions, considers the aims and philosophy of the journey, and gives thoughtful feedback grounded in the educator’s own approach.
What were you hoping the empty space would make the viewer feel?
I wanted the subject to feel isolated, but I'm not sure it comes across.
It does begin to create that feeling. Let's look at how the light and the position of the figure could make the isolation even stronger.
Assessment
Understanding cannot always be measured with a checkbox.
Assessments are guided conversations. Instead of only asking whether an answer is right or wrong, the teacher explores how the student reached it, asks for clarification and helps them develop their thinking.
The goal isn’t simply to judge the answer. It’s to deepen the student’s understanding.
You said the photograph feels balanced. Which two visual elements are creating that balance for you?
The horizon line and the dark tree on the left, I think.
Memory
Every conversation becomes part of the journey.
The teacher remembers the student’s goals, earlier reflections, submitted work and areas of uncertainty. Over time, today’s guidance can connect back to something the student was trying to achieve weeks earlier.
Earlier in the journey, you said you wanted your photographs to feel less controlled. This image feels like a real step in that direction.
Through regular conversations and reflections, the school can pick up signals in what students say about confidence, uncertainty, frustration or renewed motivation. This gives the educator a clearer picture of how the student is experiencing the journey.
Those signals can help the school check understanding and adapt its guidance.
— Milo Sparks
Inside My Gallery
Your gallery remembers where every photograph began.
Submissions are automatically organised by school, journey and activity — not dropped into one endless camera roll. Learners can revisit the brief, compare their choices and see their progress in context.
- 01 School
- 02 Journey
- 03 Activity
Photo Academy
Activity
Finding your point of view
2 submissions
01 / 02
02 / 02Activity
Movement in the frame
2 submissions
01 / 02
02 / 02Your students deserve more than access to content. They deserve to feel taught.
Build a school that can question, remember, encourage and respond — even when you’re not personally available.
Growth tier
Stop tinkering. Build the thing.
Raven’s take: you’ve tested the idea. Now give it room to become a real school.
Bring in more students. Add another journey. Expand the teaching experience and see what holds up when people actually use it.
You’ll learn more from a school in motion than from endlessly polishing one in private.
— Raven Cross
€99/mo
Build more than one journey
Turn what you know into a photography business that can grow.
Create different journeys for different audiences, from beginner workshops to advanced masterclasses.
Build each one around a clear outcome, with lessons, activities, imagery and practical assignments that keep students learning, practising and improving.
Flagship journeys
Build a complete journey around the way you see and teach photography.
Short workshops
Create focused experiences around lighting, composition, editing or visual storytelling.
Portfolio programmes
Guide students through repeated submissions, reflection and improvement.
Your time stays limited. Your school doesn't have to.
One school. Many teachers.
Give every journey the teacher it deserves.
Create distinct AI teachers for different learning journeys. Make one playful and imaginative for children, calm and reassuring for beginners, or direct and demanding for an advanced masterclass.
Shape how each teacher speaks, what they value and how they guide students. Then assign the right teacher to each journey.
Not one generic assistant for your entire school.
Each teacher can have their own identity, voice, philosophy and teaching style.
Reach more students without making every journey feel the same.
Launch a children’s workshop, a beginner programme and a professional masterclass inside the same school.
Each can have its own teacher, tone and learning experience, while still being grounded in your knowledge and material.
Ready to launch
Your school is ready. Open the doors.
Pricing
Simple monthly pricing. No lock-in.
Your subscription covers the school itself. AI usage is charged separately based on how much your learners use it. When you sell a paid journey, New Photo Schools takes a 7% platform fee. Mollie’s payment processing fees are separate.
Pilot
€10.00/month
Start with one real journey and a small group of students.
- Up to 12 learners
- 1 custom AI teacher
- 1 learning journey
- 1 team member
- 5 knowledge-base documents
- Learner progress and conversation memory
- Journey sales and enrolment
- AI usage charged separately
- 7% platform fee on paid journey sales
Growth
€99.00/month
Run multiple programmes, reach more students and grow your photography school.
- Up to 75 learners
- Up to 10 custom AI teachers
- Up to 20 learning journeys
- 3 team members
- 25 knowledge-base documents
- Learner progress and conversation memory
- Journey sales and enrolment
- AI usage charged separately
- 7% platform fee on paid journey sales
Typical AI usage is around €2–€6 per active learner each month.
Based on platform usage during the last three months. Actual costs depend on activity, and highly active learners may exceed €10 per month.
Already open
Find your school
New Photo Schools is home to independent photography schools built around real educators, their knowledge and their way of teaching. Meet one already open to students.
See all schools
Four kinds of photography school
Built for different ways of teaching
Landscape workshops
From weekend workshop to ongoing learning
After an in-person workshop, students do not have to wait for the next session. Give every group a clear next step and keep the learning going between sessions.
For photographers who combine workshops with an ongoing learning journey.
Questions, demos & pilots
Want to see it in action?
Ask us anything about building your photography school, bringing across the material you already teach with, or what the experience could look like for your students.
Book a live demo, talk through a pilot, explore a partnership, or simply send us the question that’s still on your mind.
Start a conversation
Tell us what you’re thinking
A few details are plenty. Your message goes directly to the New Photo Schools team.